Conceiving and executing Whole Foods Market's first ever national advertising effort, including broadcast, print, photography, in-store marketing and online extensions with a campaign focus on equating values with value.
Conceiving and executing Wink's national launch effort, focusing on educating and making accessible the notion of the "connected home". Includes teaser campaign and broadcast, directed by Wayne McClammy.
Conceiving and executing creative needs including national television spots, retail design, photography, temporary and traveling brand experiences, and the design of the brand's Los Angeles store, shown here.
Advertising and branding work for Shinola, a multi-category Detroit manufacturer focused on handmade watches, bicycles, and leather goods. Above – Shinola’s 2014 campaign in collaboration with the storied photographer Bruce Weber.
A wide-ranging collaboration with one of the world’s most iconic retailers. Multiple brand campaigns, the national launch of a house and home line, and seasonal initiatives.
A range of projects including the concept and design for The Liquor Store, their first men's shop, as well as the brand's first advertising campaign and iPad app.
Creation of a holistic brand platform and identity, including advertising launch work, for the first 3-d printed earphone brought to market. Film directed by Jun Diaz.
Naming, graphic identity, and overall look and feel of the Harry's brand. Oversaw product design and development in partnership with industrial design firm Prime Studio.
Concept, design, and production of a survival kit/thank you gift, sent to 100 of Instagram’s top users around the world in celebration of Worldwide InstaMeet Day. Filled with everything InstaMeet organizers might need to survive the day, from Portable Oat Bars to a Floating Location Indicator.
Branding inclusive of naming and graphic design for an iconic new development at a historic corner of Boerum Hill, as well as the creation and curation of a concept store embodying the Boerum lifestyle.
In honor of the brand's 25th anniversary, and their renewed push as content creator, a campaign featuring visionary AOL users photographed by artist Chuck Close. Above – Pharrell / Claire Danes
Helping articulate the 116-year old brand of Filson through the use of contemporary photography of the Pacific Northwest, capturing both the spirit and beauty of the wilderness that has shaped each Filson product. Photography by Peter Sutherland.
A spirited brand at a crossroads of athleticism and fast fashion. Two seasons of work featuring professional surfers and a readily accessible sense of adventure and freedom. Above – Print campaign photographed in Bali by Jason Nocito.
Branding and proposed interior design for a luxury residential development on one of New York’s most iconic streets. Telling the story of the residences, and that of the larger narrative of Mulberry Street with a 130 page hardbound book.
A Partners & Spade brand conceived as a line of “not-quite-ready-to-wear” clothing. Primarily focused on men’s and women’s loungewear along with other items of apparel crucial to the inactive lifestyle.
Founded and creatively run by Andy Spade, Kate Spade reinvented the way a designer brand could look and feel. All creative facets of the brand were overseen including advertising, web, social media, product and retail design.
As with Jack’s alter ego Kate Spade, the men's accessory line was creatively overseen from inception, inclusive of retail and product design, advertising, and digital. Above – Print campaign photographed by Alec Soth.
In collaboration with Jetsetter, developed a retail product that brings their concierge travel service to life. Product includes a clamshell containing a photo book, a travel journal, and a credit to personal travel consultations.
Branding, advertising and product collaboration with the goal of creating a modern iteration of the iconic 70s tennis brand's playfully subversive, counterculture roots. Above – Brand photography by Susanna Howe.
Design of a series of limited edition goods leveraging the storied history of the world's second oldest company.
A limited edition product collaboration between Partners & Spade and KSwiss with accompanying films to promote the partnership.
A showcase of naming and logo projects for a range of clients. Shown above, a secondary logo mark for J.Crew
Partners & Spade Long Format Film montage – showcasing films for brands and pure content – Featuring The Black Balloon, The Cat Burglar, Paperboys, Dimmer, and The Pleasure of Being Robbed.
Partners & Spade was conceived to function as a studio and a brand, with a public component in the form of a storefront gallery. Over a three year period various levels of artists and creators staged conceptual events and happenings unique to the space. Above – Storefront Interior Great Jones Street, New York.