Alongside partners in Boston and Italy, the studio ideated a comprehensive brand for the world’s first disruptive luxury shoe designer making the tradition of Italian shoemaking accessible online.

2014 Campaign


Advertising and branding work for Shinola, a multi-category Detroit manufacturer focused on handmade watches, bicycles, and leather goods. Above – Shinola’s 2014 campaign in collaboration with the storied photographer Bruce Weber.



For the national launch of Wink’s smart home products, Partners & Spade conceived and executed a teaser campaign and broadcast directed by Wayne McClammy. The spots introduced the viral Robot Butler character and focused on making accessible the notion of the connected home.



Creation of a holistic brand platform and identity, including advertising launch work, for the first 3-d printed earphone brought to market. Film directed by Jun Diaz.

Branding & Design


Naming, graphic identity, and overall look and feel of the Harry's brand. Oversaw product design and development in partnership with industrial design firm Prime Studio.



Concept, design, and production of a survival kit/thank you gift, sent to 100 of Instagram’s top users around the world in celebration of Worldwide InstaMeet Day. Filled with everything InstaMeet organizers might need to survive the day, from Portable Oat Bars to a Floating Location Indicator.

Retail Design

The Boerum

For the iconic new development in Brooklyn’s Boerum Hill, the studio created a complete identity inclusive of naming, visual identity and interior design befitting the modern residences at the heart of this historic neighborhood.



In honor of the brand's 25th anniversary, and their renewed push as content creator, a campaign featuring visionary AOL users photographed by artist Chuck Close. Above – Pharrell / Claire Danes

Brand Imagery


Helping articulate the 116-year old brand of Filson through the use of contemporary photography of the Pacific Northwest, capturing both the spirit and beauty of the wilderness that has shaped each Filson product. Photography by Peter Sutherland.

Summer 2012


A spirited brand at a crossroads of athleticism and fast fashion. Two seasons of work featuring professional surfers and a readily accessible sense of adventure and freedom. Above – Print campaign photographed in Bali by Jason Nocito.

Interior Design

224 Mulberry

Branding and proposed interior design for a luxury residential development on one of New York’s most iconic streets. Telling the story of the residences, and that of the larger narrative of Mulberry Street with a 130 page hardbound book.

Fall 2013

Sleepy Jones

A Partners & Spade brand conceived as a line of “not-quite-ready-to-wear” clothing. Primarily focused on men’s and women’s loungewear along with other items of apparel crucial to the inactive lifestyle.

Custom Product


In collaboration with Jetsetter, developed a retail product that brings their concierge travel service to life. Product includes a clamshell containing a photo book, a travel journal, and a credit to personal travel consultations.



Branding, advertising and product collaboration with the goal of creating a modern iteration of the iconic 70s tennis brand's playfully subversive, counterculture roots. Above – Brand photography by Susanna Howe.


Hudson’s Bay

Design of a series of limited edition goods leveraging the storied history of the world's second oldest company.


K Swiss

A limited edition product collaboration between Partners & Spade and KSwiss with accompanying films to promote the partnership.

Identity Work

Identity Work

A showcase of naming and logo projects for a range of clients. Shown above, a secondary logo mark for J.Crew

Film Trailers

Long Format Film

Partners & Spade Long Format Film montage – showcasing films for brands and pure content – Featuring The Black Balloon, The Cat Burglar, Paperboys, Dimmer, and The Pleasure of Being Robbed.


Partners & Spade Brand

Partners & Spade was conceived to function as a studio and a brand, with a public component in the form of a storefront gallery. Over a three year period various levels of artists and creators staged conceptual events and happenings unique to the space. Above – Storefront Interior Great Jones Street, New York.