Conceiving and executing creative needs including national television spots, retail design, photography, temporary and traveling brand experiences, and the design of the brand's Soho flagship store, shown here.
Brand campaigns for Target Fashion, designer collaborations, and the launch of a new homeware line, Threshold. Above – A brand film for Target fashion, done as a playful take on a literal interpretation of Fall. Directed by Patrick Daughters.
A range of projects including the concept and design for The Liquor Store, their first men's shop, as well as the brand's first advertising campaign and iPad app.
Design, branding, and marketing for the launch of Shinola, a multi-category American manufacturer focused on handmade watches, bicycles, and leather goods. Above – Brand Image photographed by John Spinks.
Global campaign platform and films created as both an immediate holiday gifting effort, and as the introduction of a longer-term notion that Etsy is the place for the one-of-a-kind.
Naming, graphic identity, and overall look and feel of the Harry's brand. Oversaw product design and development in partnership with industrial design firm Prime Studio.
In honor of the brand's 25th anniversary, and their renewed push as content creator, a campaign featuring visionary AOL users photographed by artist Chuck Close. Above – Pharrell / Claire Danes
Helping articulate the 116-year old brand of Filson through the use of contemporary photography of the Pacific Northwest, capturing both the spirit and beauty of the wilderness that has shaped each Filson product. Photography by Peter Sutherland.
A spirited brand at a crossroads of athleticism and fast fashion. Two seasons of work featuring professional surfers and a readily accessible sense of adventure and freedom. Above – Print campaign photographed in Bali by Jason Nocito.
Branding and proposed interior design for a luxury residential development on one of New York’s most iconic streets. Telling the story of the residences, and that of the larger narrative of Mulberry Street with a 130 page hardbound book.
A Partners & Spade brand conceived as a line of “not-quite-ready-to-wear” clothing. Primarily focused on men’s and women’s loungewear along with other items of apparel crucial to the inactive lifestyle.
Founded and creatively run by Andy Spade, Kate Spade reinvented the way a designer brand could look and feel. All creative facets of the brand were overseen including advertising, web, social media, product and retail design.
As with Jack’s alter ego Kate Spade, the men's accessory line was creatively overseen from inception, inclusive of retail and product design, advertising, and digital. Above – Print campaign photographed by Alec Soth.
In collaboration with Jetsetter, developed a retail product that brings their concierge travel service to life. Product includes a clamshell containing a photo book, a travel journal, and a credit to personal travel consultations.
Branding, advertising and product collaboration with the goal of creating a modern iteration of the iconic 70s tennis brand's playfully subversive, counterculture roots. Above – Brand photography by Susanna Howe.
Design of a series of limited edition goods leveraging the storied history of the world's second oldest company.
A limited edition product collaboration between Partners & Spade and KSwiss with accompanying films to promote the partnership.
Outdoor advertising campaign invoking the spirit of the Village Voice in context of a changed New York.
A showcase of naming and logo projects for a range of clients. Shown above, a secondary logo mark for J.Crew.
Partners & Spade Long Format Film montage – showcasing films for brands and pure content – Featuring The Black Balloon, The Cat Burglar, Paperboys, Dimmer, and The Pleasure of Being Robbed.
Partners & Spade was conceived to function as a studio and a brand, with a public component in the form of a storefront gallery. Over a three year period various levels of artists and creators staged conceptual events and happenings unique to the space. Above – Storefront Interior Great Jones Street, New York.